Through its editorially rich online destination (www.violetgrey.com) and exclusive bricks and mortar flagship located on Melrose Place in Los Angeles, VIOLET GREY showcases Hollywood’s HERO products, curated by its community of stars and artists exclusively for VIOLET GREY. The Shelves at 8452 Melrose Place are an evolving curation of beauty products deemed necessary by those who know beauty best— Hollywood’s leading artists, experts, and specialists. From the thousands upon thousands of beauty products available today VIOLET GREY and its community of artists have adhered to The Violet Code (a set of exacting standards for each product to be held accountable by) and rigorously tested, vetted, and authenticated an exclusive and highly edited selection of beauty.