Simplimatic Automation is a privately held company specializing in providing automation and material handling solutions for the electronics, semiconductor packaging, part and puck handling, automotive, and other light assembly industries. The company is an industry leader in this area, having been in the marketplace since 1988. Simplimatic Automation was formed in September 2000 when Danville Automation Holdings acquired the Electronics Division of Crown Simplimatic. The company headquarters is located in Lynchburg, Va.