For more than 75 years, Santa Cruz Fire Equipment Company has provided the Santa Cruz County community with fire safety equipment service, installation and sales. Founded by Santa Cruz Fire Dept. Captain, Verle Kiff in 1936, we continue to be a locally owned and operated company. The Kiff family, son David, grandson Ken and service technicians Bryan and Randy, continue to build relationships by providing each customer with the benefit of 105 combined years experience. We know fire safety. Our mission is to provide dependable fire protection at an affordable price. We are Licensed by the State Fire Marshals Office as well as Licensed C-16 Contractors