Swimwear in United States

The La Perla undergarment line got its start in 1954 in Bologna and is still the leading name in luxurious and fashionable lingerie, although the upscale brand is also known for its elegant loungewear, sleepwear and swimwear. This Rodeo Drive boutique features La Perla collections including Signature, Black Label, Joelle, Studio and Occhi Verdi. The inventory is vast and the offerings are varied to suit all types of women and men. Visit the La Perla website for more information about the brand.

Island Surf and Sports is owned and operated by Symon Cousens and George Ketcham, who also own Elemental Surf and Skate across the street. This store has been in business for more than 20 years at this location, and has a huge variety of items for anyone serious about surfing. Items offered range from bathing suits and wet suits, footwear, sunglasses, surfboards, bikes and clothing. The downstairs is completely dedicated to surf gear. Located in the back, this store has a large selection of long and short surfboards to choose from, and a small collection of bikes for all ages. Upstairs is a small area that houses the sales loft, for anyone looking for a bargain. Also, Island Surf and Sports offers both private and group lessons for surfing, windsurfing, kayaking and skateboarding. Open 7 days a week, Island Surf and Sports should definitely be one of the first places on your list when looking for new surfing gear.

Located just a block from the famed Santa Monica Beach, hip'tique offers area residents a stylish blend of wardrobe must-haves, customizable home decor, gift items and more. Recently relocated from the East Coast, hip'tique features items from a number of notable manufacturers, including Susana Monaco, halston heritage, black halo, DVF, C&C California, Sanctuary, Habitual Denim, Tucker, T-Bags and more. The boutique also carries an array of lotions, soaps and accessories.