As the first building on Lake Avenue, overlooking scenic Santa Cruz Yacht Harbor, it's not difficult to locate Pacific Yachts. Owner Chris Chrones handles both local and international yacht sales for Pacific Yachts and with an expansive online site, customers can browse through a selection of yachts from all over the world.
In operation for almost 25 years, Pacific Yachts is licensed and bonded and assists its clients with everything from appraisal to delivery and title transfer, as well as helping them to find hard-to-get permanent and temporary boat slips in the Monterey Bay area.
Essential Surf Company is an online store—with an office located on Brommer Street—that specializes in surfing gear and accessories used for travel. The company's goal is to provide adventurous surfers with essential traveling needs, and in the online store you'll find books, videos, maps and gear such as packs, luggage, surfboard bags and leashes. You'll also find clothing for men, women and children. Check the website regularly for special sales.
Following in his parents footsteps, owner Buck became a passionate surfer and decided to make a living out that passion. With a full shop, Noe Surfboards has the ability to sculpt any style board. With a friendly, chill environment, you can be sure that you're getting down-to-earth service, and a well-crafted product.
Covewater Paddle Surf is a stand-up paddleboard shop that sells and rents paddleboarding equipment and accessories. Its staff also teaches classes stand-up paddling, women's intro, SUP fitness and SUP yoga classes, and hosts and Elkhorn Slough tours.
Founded in 1988, Skateworks is an industry recognized skate shop. The shop specializes in retail and full-service for skateboards, longboards and roller skates. Roller Derby skates and accessories are on display near the entrance of the store, while a massive display of shoes and skateboard decks cover the wall on the other side. Customers can also purchase anything else they might need when they're out riding, including shirts, sweaters, hats, stickers and wheels. The locally owned and operated Skateworks is a customer service oriented shop that prides itself in personalized service for the customer's needs. Notable brands at Skateworks include Independent, Nike, Creature, Emerica, Sector 9, Riedell, DVS, Fallen, Vans, Anti Hero and Santa Cruz.
SUP Shack is a paddleboard instruction and activity company providing one-and two-hour paddleboard and wetsuit rentals. Intro lessons, core workouts, group lessons and private lessons are all available here.
Ward Coffey Shapes is a locally based company that sells handmade custom surfboards and other surf craft. The shop is named after owner Ward Coffey, who is an innovator in his field. Coffey shapes his durable, lightweight boards out of eco-friendly expanded polystyrene, or EPS. Coffey says he eschews the mass market model and takes time to listen to his customers, pay special attention to detail and treat people the way they want to be treated.
Your local running store for quality running shoes, men's and women's clothing and other gear for running, walking or working out. Our experienced staff of runners will interview each person to determine goals and needs as well as evaluate current health and fitness levels. Then a
free arch and gait analysis is performed to custom fit each pair of shoes to the feet of each individual.
Bill's Wheels first opened in 1977 in downtown Watsonville, and the current store, conveniently located on Soquel Avenue near Morrissey Boulevard, has served Santa Cruzans since 1996. Owner Bill Ackerman has long loved skate boarding and the kids and adults who joined his Bill's Wheels-sponsored Skate Jams in the early days in Watsonville. He takes pride in his friendly and knowledgeable employees who can help skaters choose from the large inventory of skateboards and accessories.
Located in the beach friendly Westside, Another Bike Shop has all your cycling needs covered. A large, knowledgeable staff and onsite mechanics will answer your questions promptly. Offering a huge inventory of bikes and equipment, this easily could be your one stop shop for all your bike needs.
Santa Cruz Boardroom is a skate shop for customers throughout the Monterey Bay area. The store offers more than 600 skateboards as well as surf gear, snowboards and apparel. There is also a skate museum on-site featuring pieces from local artists.
Featuring laid-back styles in a laid-back kind of atmosphere, Pacific Wave embodies the look and feel of Santa Cruz. For skaters, surfers, and snowboarders, Pacific Wave carries all the necessary equipment.
For clothing and apparel, there is a ton of youthful beach and urban fashion to choose from, including what appears to be an entirely separate storefront for women and girls (this is one big downtown store location). Retail items include backpacks, shoes, shirts, shorts, sunglasses, belts, surfboards, skateboards, snowboards, and helmets. Pacific Wave also rents out and repairs snowboards.
