Medegen Medical has been in business since 1996, initially formed in Nevada to manufacture and market the world s first liquid spray snoring relief formula, Snorenz. The company received a patent for its unique formula in 1998. Throughout its existence, the company has perfected its sprays the way technology and in 2003 introduced Good Night s Sleep to the $1.5 billion sleep-aid market. Both Snorenz and Good Night s Sleep are nationally advertised and marketed to major chain and drug stores, as well as direct sales via the company Web site. It is testing a direct sale program featuring full-page print advertisements that will appear in inserts within Sunday newspapers in key geographical regions. In this manner, the company expects to service its present customer base and attract new customers without incurring the huge costs involved in securing and keeping shelf space at major retailers. Medegen Medical is located in Gallaway, Tenn.