Founded in 1960, BrandEquity is a visual marketing and brand communications firm. Formerly known as Selame Design, the company offers a variety of services, such as name development, corporate identity, branding architecture, brand positioning, package design, brand audit and analysis, market research, brand training and many more. BrandEquity serves various clients ranging from early-stage entrepreneurs to Fortune 500 corporations. Its clients list includes various organizations, such as ADE Corporation, Bay State Gas Company, Cabot Safety Corporation/Aero, Driscoll Strawberry Association, Fox Chase Cancer Center, MapInfo Corporation, etc. The firm has contributed to projects, such as Avidia Bank, Connance, Earth Shoe, Kabloom, Mass General Hospital, Northpoint, One United Bank and many more.